Morten Larsen Photography/

Identity, Digital & Merchandise Design

Morten Larsen Photography needed a new visual identity, a responsive website to present their work and services as well as a webshop from where they can sell prints and merchandise.

With the website I have strived to create a scene for Morten's photos to receive maximum focus and where graphics and navigation complements the images in a balanced and aesthetically pleasing way. Clear and discrete at the same time.

The triangular logo symbol is based on a prism shape as a reference to light and color in photography. The pulse inside the prism indicates life and contemporariness and at the same time forms an M and an L in conjunction with the prism.

I have chosen DIN as font for logo and website in order to give them a serious, clean and tight expression that may appeal to those parts of the business life where Morten Larsen finds most of his commercial clients. It also works well together with the more rock'n'roll part of his back catalogue.

Product
Identity, website and T-shirts (2015)

Company
Morten Larsen Photography

Roles
Identity design
Digital design
Merchandise design

Font
DIN

Link
mortenlarsen.dk

Hello Materials Exhibition/

Identity, Digital & Signs

The exhibition Hello Materials at the Danish Design Centre showed examples of revolutionary new materials.

The typographies of the logo serves as a visual counterpart to the different extremes in the materials’ properties.

The symbol in the graphic identity is based on a molecule. It was designed from two basic elements that can be flipped, rotated and overlapped and thus used dynamically and be adapted to a specific function, such as a graphic element in a variety of banners and background elements for texts in the exhibition.

On the blog hellomaterialsblog.com leading material experts from around the world share their knowledge of developments in materials and design. I have designed and front-end coded the blog. (Based on an existing WordPress theme. Not optimized for smartphones.)

Products
Exhibition and blog (2012)

Company
Danish Design Centre

Roles
Identity Design
(Co-creator: Susanne Schenstrøm)

Design, UX and front-end modification
of WordPress theme for the blog hellomaterialsblog.com
(Note: Created in 2012, not optimized for smartphones)

Design of banner for the DDC building façade and signs for the exhibition

Presentation of the exhibition at ddc.dk and other online media

Fonts
Frankfurter
Futura

Danish Design Award/

Identity & Digital

The Danish Design Award is awarded to companies and designers who have created innovative products and solutions of high aesthetic and functional quality, which help to highlight the value and stimulate the use of design in Danish companies.

The starting point for the new identity was to give it a democratic expression and make it sufficiently neutral to step into the background compared to the nominated and winning products. Courier which is used as a font for the d, and Helvetica that we have chosen for the logotype, are both highly available fonts, and their familiarity and relative neutrality should make it possible to accomplish just that.

The d can also be used as a fifth element. Obviously the d stands for 'Danish' and 'Design' and the red color is a reference to the Danish flag.

Product
Award (2012)

Company
Danish Design Centre

Roles
Identity design
(Co-creator: Susanne Schenstrøm)

Unfolding of the identity through presentation of the award at ddc.dk and other online media

Fonts
Courier
Helvetica

DR Ung Interaktiv/

Identity ideas

In 2005 the interactive part of the Danish Broadcasting Corporation’s (DR) youth department wished to use a separate logo that could market the department within the DR.

I designed various proposals. For a time the department took the round, yellow logo, which – with appeal to the young target group – borrows from the emblem that opponents to nuclear energy used in the 1970s.

In the multicoloured logo proposal the changed position of letter-elements refers to the user's ability to influence product form and content. The colours link back to the test pattern that graced TV screens in a now bygone era where DR was sometimes offline.

Product
Identities (2005)

Company
The Danish Broadcasting Corporation (DR)

Role
Identity design

Fonts
Univers
Helvetica Rounded

Podvd podcast/

Identity & Motion Graphics

In 2006 the Danish Broadcasting Corporations’ youth department wanted to create a program with reviews of new DVD movies and new DVD releases of old movies. The program was to be published as a podcast.

The task for me was to make the identity and motion graphics for the program intro, breakers during the program and the credits sequence.

My idea is to use retro aesthetics as a visual link to the old movies, which are reviewed in the program.

Product
Podcast program about DVD movies (2006)

Company
The Danish Broadcasting Corporation (DR)

Roles
Art Direction
Identity Design
Motion graphics

Polygon podcast/

Identity & Motion Graphics

In 2006 the Danish Broadcasting Corporations’ youth department wanted to make a program with reviews of computer games. The program was to be published as a podcast.

The task for me was to make the identity and motion graphics for the program intro, breakers during the program and the credits sequence.

Early computer games aesthetics form the basis for the design and the animations for the program.

Product
Podcast program about computer games (2006)

Company
The Danish Broadcasting Corporation (DR)

Roles
Art Direction
Identity Design
Motion graphics

Pack It conference/

Identity & Marketing Material

A non-commissioned assignment. Based on the brief of creating an identity that would market a conference on packaging design, I designed the showcased material.

I wanted the layout to both allow for the topic to stand forward, and become a clear identity for the event itself. The idea is to use packaging templates as a grid for displaying products that would be discussed at the conference.

Product
Fictitious conference on packaging design (2011)

Roles
Identity Design
Design of marketing material

Font
DIN

SKUM community event/

Merchandise Design

SKUM was a pioneering web community for young people that the Danish Broadcasting Corporation facilitated between 2001 and 2011.

In 2007 SKUM organized an event for the moderators of the community. I designed a T-shirt and a badge, which was given to those who attended the event.

Product
Web community event

Company
The Danish Broadcasting Corporation

Role
Merchandise Design

My name is Martin Haagerup.
I make digital and graphic design.

Visual aesthetics and meaningful
creative solutions make me tick.
I also have a passion for
cultural phenomena, alternative
music, good coffee and being
with close friends and family.

Please feel free to contact me if you think I can help you improve your digital presence.
Heroes/
Josef Müller-Brockmann
Ludwig Mies van der Rohe
Peter Saville
New Order
Asta Viola
Max
Buddha